From Service to Software: The Story Behind Omni~View’s Portable Business Platform

Portable businesses rely on efficient operations, accurate inventory tracking, and fast customer service. In this video, we share the story behind Omni~View and how our software helps operators manage their entire business with an all-in-one platform.

Watch the Video: Welcome to Omni~View

All-in-One Platform: Software Built for Portable Businesses

Omni~View began with a simple idea: the portable storage and rental industries deserved software built specifically for the way they work.

Today, Omni~View helps hundreds of operators across North America manage inventory, dispatch, billing, quoting, and customer relationships in one unified, all-in-one platform. But the real story starts with something even simpler: service.

As CEO Joe Ellickson says, “At the heart of it, we build software, but we’re a service company.”

That mindset continues to shape everything we do.

At the heart of it, we build software, but we’re a service company.

Why the Portable Industry Needs Purpose-Built Software

When Omni~View was founded in 2003, the founders noticed a major gap while speaking with operators in the portable storage industry.

There was no software designed specifically to track large, portable assets like shipping containers and trailers.

Operators understood their inventory deeply, but they were forced to rely on spreadsheets, manual workflows, and disconnected tools.

So Omni~View built what the industry needed most: an inventory management system designed specifically for portable businesses.

From that first module, the platform began expanding.

All-in-One Software for Inventory, Dispatch, Billing, and So Much More

Over the past two decades, Omni~View has grown from a single inventory module into a fully integrated platform with 50+ modules supporting operators across North America.

Today, the all-in-one platform helps businesses:

  • Track inventory and assets in real time
  • Generate fast, consistent quotes
  • Convert quotes into orders
  • Dispatch drivers with pinpoint accuracy
  • Manage billing and invoicing in one system

This unified approach removes the need for disconnected tools and creates a single source of truth for the business.

Real Results from Portable Operators

Modern software isn’t just about automation; it’s about time.

Operators who use Omni~View report major improvements:

  • Dispatch time reduced from 4 hours per day to 30 minutes
  • Workdays shortened significantly
  • A 95% customer retention rate driven by strong support and long-term partnerships

These results highlight the impact of software built specifically for portable businesses.

A Partnership-Driven Approach to Customer Success

Omni~View’s biggest differentiator is its commitment to long-term customer relationships.

Instead of transactional software relationships, Omni~View partners with customers by:

  • Listening to feature requests
  • Building tools based on real operator feedback
  • Providing hands-on customer support
  • Continuously improving the platform

As Joe explains, “When we take on a new customer, we don’t date them — we marry them.”

This collaborative approach ensures the platform evolves alongside the industry.

The Future of Portable Business Management Software

After more than 20 years of innovation, Omni~View continues to focus on one mission:

  • Listen to customers
  • Improve continuously
  • Help operators serve their communities

By combining deep industry knowledge with modern technology, Omni~View helps portable businesses operate more efficiently and scale with confidence.

FAQ: The Story Behind Omni~View’s Portable Business Platform

What is portable business software?

Portable business software helps companies manage inventory, dispatch, billing, and customer relationships for portable storage, sanitation, dumpsters, containers, and rental operations.

Omni~View is an all-in-one software platform built specifically for portable storage, sanitation, dumpster rental, and asset-based rental businesses.

Operators across North America in portable storage, portable sanitation (portable toilet and dumpster rentals), and equipment rental rely on Omni~View to run their daily operations.

Omni~View replaces spreadsheets and disconnected tools by providing a single platform for asset tracking, quoting, dispatching, billing, and CRM.

Omni~View was founded in 2003 and has spent more than two decades building software specifically for the portable and rental industries.

Customers report major time savings, including reducing dispatch time from hours to minutes and streamlining day-to-day operations.

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